⚰️
The Undertaker
Finds the fatal flaw
Assumes failure. Hunts the single point of failure that breaks everything. Voices worst-case like it's already happened. Clinical, relentless, unapologetic.
Renamed from The Skeptic
🔬
The Surgeon
Strips every assumption
Questions every inherited belief. Separates what you know from what you merely believe. Asks: what if we started over? Rebuilds from first principles.
Renamed from The Operator
🦅
The Hawk
Hunts the bigger opportunity
Sees what you're too close to notice. Asks: what's the 10x version? Impatient with incrementalism. Often says: "You're optimizing the wrong thing."
Renamed from The Risk Advisor
🪞
The Stranger
Zero-context outsider
No emotional investment. No loyalty bias. Responds as a complete outsider. Asks the dumb questions that might be brilliant. Fresh eyes, zero inherited assumptions.
Renamed from The Customer Advocate
📊
The Accountant
ROI and cash flow only
Quantifies the risk. Payback period. Break-even point. Cash flow danger. Does not care about vision, brand, or enthusiasm — only money and time.
Renamed from The Finance Partner
Strategy
Market positioning, go-to-market planning, competitive analysis, campaign strategy.
Copy
Direct-response copy, brand voice, messaging hierarchy, all external-facing text.
Social
Organic social strategy, platform-native content, community, RC personal brand (Mode A/B).
📧
Schwartz
The Email Strategist
Email
Email sequences, nurture flows, deliverability, segmentation, subject lines.
🎨
Warhol
The Creative Director
Creative
Visual direction, brand identity, creative briefs, design systems, Visual ICP gate.
SEO
Technical SEO, content strategy, GEO/LLM visibility, local search, AI citation signals.
📣
Burnett
The Paid Media Director
Ads
Meta, Google, paid social — campaign strategy, audience targeting, optimization.
📈
Eisenberg
The CRO Director
CRO
Conversion rate optimization, funnel analysis, A/B testing, hero sections, CTAs.
⚙️
Drucker
The Operations Director
Ops
Workflow design, vendor management, process documentation, agency operations.
📋
Covey
The Project Manager
PM
Project planning, deadlines, accountability, resource allocation, client delivery.
✅
Hemingway
The QA Director
QA
Content quality assurance, brand voice compliance, 7-lens scoring, Contract-First Protocol.
QA
Adversarial content testing — tries to break what Hemingway approves. The final gate.
🎤
Carnegie
Personal Brand Director
Personal Brand
RC thought leadership, LinkedIn presence, speaking, authority building, I/my voice.
🔭
Scout
The Research Director
Research
Market research, competitive intelligence, trend synthesis, X/Twitter monitoring.
💰
Finch
Finance & Tax Analyst
Finance
Cash flow monitoring, tax strategy, invoice tracking. Finds cash flow problems before they announce themselves.
Client Relations
NPS monitoring, churn risk detection, client communication. Happy clients refer — Compass keeps them happy.
Hiring
Job descriptions, interview rubrics, onboarding frameworks. Great hires start with a great process.